Rebrand launch - a Giant success
With the help of players from the Belfast Giants, Crossroads launched their new brand.
Since its beginnings in 1979, we have been helping carers across Northern Ireland in practical ways. Growing each year, our work has evolved into support for both carers and those with care needs.
Crossroads rebranding represents its successful and ongoing transition to a charity supporting many people with care needs across Northern Ireland. As a charity, we recognise the weight our brand has in increasing both awareness and vital support for our work. Having completed our in-house rebrand, including a new logo and website, we hosted a Rebrand Launch Party at our Belfast Office on Tuesday 7th March 2017.
It was a great success, with players from the Belfast Giants cutting the ribbon on the new logo, presenting our long-service staff with medals and mingling with staff, supporters and those we help. We hope that the event and our new branding will act as a great springboard to raise the profile of our work and those we help – thank you to all who came and to those who support us all year round.
As our new website is developed further, it is hoped that it will be a useful resource for people looking to get support or those looking to support Crossroads; through their time, skills or donations.
While our brand has changed, Crossroads dedication remains unchanged: we seeks to support, serve and strengthen carers and those with care needs across Northern Ireland.
‘Our brand is at the heart of who we are, and key to the services we offer to our clients. Today, it’s more important than ever for charities to have a strong, memorable brand to help them get their message out and raise awareness. Designing the brand in-house shows that you don’t have to spend a lot of money to conduct an effective brand review process.’
Richard, Deputy CEO
‘We set out to develop an identity that was fresh and modern. We hope the new look will help us to stand out, highlighting both the work we do and also the inspiring group of people we support.’